1
2
3
4
5
6
7
8
_Print
Book
“Press forward. Do not stop, do not linger in your journey, but strive for the mark set before you.” —George Whitefield
Objective
To rebrand a tech startup.
Approach
I was talking to the marketing team and they had written down guidelines of where they want to take the company. I then worked with the marketing team and my design team to create a set of visual guidelines to partner up with the marketing guidelines.
These visual guidelines are explained in a brand book. This brand book led to the creation of a new website and app design for the company.
Company
Moovit
Position
Lead Designer
Timeline
2015-2016
Keywords
Smooth
Journey
Ease
Transport
Continuous
Effortless
Uninterrupted
Regular
Daily
Routine
Unique
Personal
Route