“We are only falsehood, duplicity, contradiction; we both conceal and disguise ourselves from ourselves.” —Blaise Pascal
Objective This project was about picking a director and creating a film festival based on that particular director's film style. The project includes many different deliverables and is about creating a brand and then showing how it works across multiple forms of deisgn.
Approach The director that I chose was Steven Soderbergh. The trouble with Soderbergh is that he doesn't really have a unique style to his films, but that is what drew me to his films. So the theme, or "soul," of the project had to be based on the majority of the kinds of films that he directs. The theme that I discovered was that everything and everyone may not be what they seem.