“Natural is impersonal, awe-inspiring, elegant, eternal. It's geometrically perfect. It's tiny and gigantic. You can travel far to be in a beautiful natural setting, or you can observe it in your backyard - or, in my case, in the trees lining New York City sidewalks, or in the clouds above skyscrapers.” —Gretchen Rubin
Objective To find a handwritten sign and redesign the brand only using the information based on the handwritten sign.
Approach I found a chalkboard sign drawn by one of the employees at Living Greens, Living Greens
is a juicing company based in San Francisco, CA. We had to rebrand the company and see how the new brand can be applied to a multiple forms of communication. As the solution to the problem I designed a brochure, a website, an app, and a poster series.
I found that the illustrations that I painted created a fresh appeal, Mixed with the photography and handwritten type to bring that homemade feel.