“I can't even speak Hawaiian, but if you go there and listen to a Hawaiian song, you get captured because its so beautiful, like the melody is just gorgeous and you know Bob Marley is on the radio evey single day. It's very reggae-influenced down there. Basically, you haven't been to paradise if you haven't been to Hawaii.” —Bruno Mars
Objective To repackage a set of deliverables from a beer or wine company.
Approach I chose the Kona Brewing Co. and I gave it a little twist by introducing a cannabis element to it. I created a six pack of cannabis beer, one bottle of an alternate flavor of a cannabis light beer, and one growler. For this project, I had to do a lot of research on cannabis and beer products. In order to keep it that Hawaiian vibe I had to understand the lightness, vibrance, and laid-back style of the Hawaiian culture.
Course Packaging Design 3: Advanced 3D Branding
Instructor Thomas McNulty
Semester Summer 2017
Keywords Local Natural Community Bright Sunny Vivid Fun Relaxing Unwind Recline