“Press forward. Do not stop, do not linger in your journey, but strive for the mark set before you.” —George Whitefield
Objective To rebrand a tech startup.
Approach I was talking to the marketing team and they had written down guidelines of where they want to take the company. I then worked with the marketing team and my design team to create a set of visual guidelines to partner up with the marketing guidelines.
These visual guidelines are explained in a brand book. This brand book led to the creation of a new website and app design for the company.
Position Lead Designer
Keywords Smooth Journey Ease Transport Continuous Effortless Uninterrupted Regular Daily Routine Unique Personal Route